Senior Campaign and Retail Marketing Executive

We have an opportunity for a Senior Campaign and Retail Marketing Executive to join our marketing department. This is a busy and fast paced environment, with new challenges and opportunities to learn and grow. This role is offered as a full time permanent opportunity, based at our York Head Office.

As our Senior Campaign & Retail Marketing Executive, you’ll work closely with the Head of Brand to plan and deliver impactful, store focused marketing activity across the Pavers estate. You’ll take ownership of retail marketing initiatives that support new store openings, refits and closures, ensuring each location receives the right level of visibility, investment and locally relevant support to drive footfall and performance.

This role sits at the heart of our campaign planning, requiring close collaboration with internal marketing teams and external agency partners. You’ll co-ordinate activity across CRM, paid social and digital channels, briefing teams clearly and managing delivery to ensure campaigns are executed on time and to a high standard. Alongside this, you’ll manage selected initiatives end to end, from organic social and bespoke direct mail to local door drops and in-store bounceback voucher campaigns, ensuring every touchpoint aligns with brand and commercial objectives.

You’ll also play a key role in maintaining and managing our Pavers and Jones Trading Calendars, working with the Head of Brand to plan campaigns at least six months in advance. You’ll ensure all stakeholders are aligned to the latest plans, with clear timelines, assets and messaging in place well ahead of launch. In addition, you’ll support brand partner activity, collaborating with the Head of Marketplaces to plan, schedule and deliver partner campaigns, while working with channel owners to agree exposure levels that protect and maximise partner investment.

Outline of Duties

Retail marketing

• Work directly with the Head of Brand to plan and deliver retail store specific marketing initiatives, ensuring that new, refitted, closing, and selected other target stores receive the right levels of marketing support
• Liaising with other marketing teams and agencies where their support is required to deliver certain activity e.g. CRM team for crafting/sending dedicated emails to promote new or closing stores, external paid social agency for implementing targeted Meta activity, external digital agency for implementing dedicated Google PMax for Store Goals and Local Inventory Ads campaigns
• Managing certain retail marketing initiatives end-to-end e.g. organic social posts and bespoke direct mail promoting new stores, local store door drops, and in-store bounceback voucher campaigns

Trading calendar management

• Work directly with the Head of Brand to help maintain our Pavers and Jones Trading Calendars, with campaigns and activity planned 6 months in advance
• Ensuring that relevant marketing colleagues, channel owners, and external partners (as required) are always working to the latest Trading Calendars, and ensuring that they have the necessary detail and creative/copy assets well in advance of each campaign or planned feature

Brand partner activity

• Working with the Head of Marketplaces to plan and deliver brand partner marketing campaigns and activity, scheduling these in our Trading Calendars, co-ordinating with the relevant channel owners to agree the level and timing of exposure in their channels to protect brand partner investments

What’s In It For You:

• Salary Circa £32,000 per annum dependent on experience.
• Enrolment into company’s pension scheme.
• Discretionary Annual Bonus scheme.
• Generous colleague discount scheme, some of which can be shared with your family and friends!

And that’s not all, working for Pavers comes with so much more to enjoy:

• Free onsite parking at York Head Office. 
• Death In Service Benefit.
• Holiday Entitlement (Increases with service).
• Access to RetailTRUST (Wellbeing & Financial Support).
• Access to the Pavers Foundation: employee-led grant application and charitable giving scheme.
• Access to wider training and development opportunities through Pavers Academy.

What We Are Looking For

Essential requirements

• Multi-channel marketing experience, ideally gained within a UK retailer
• Firm grip on commerciality, able to confidently model likely response rates and ROI from marketing campaigns
• Analytical mindset, quick to interpret data and results, and report on marketing performance
• Strong creative judgement, able to identify what represents compelling creative that is likely to convert the target audience
• Experience of briefing creative agencies or in-house creative colleagues, constructively evaluating their output, and managing projects through to successful completion
• Experience working with digital agencies or in-house digital colleagues
• A natural networker - quick to forge strong relationships with colleagues within Marketing, Buying, and our Retail stores 
• Someone who is good at managing other stakeholders and ensuring that things happen

Desirable requirements

• Project management experience
• Campaign planning experience
• Dedicated digital marketing knowledge e.g. Meta, PMax for Store Goals, Google Local Inventory Ads